Popular Youtuber Has Passed Away At 30 Years Old

The beloved Youtube creator known as Pretty Pastel Please (PPP) has died at 30 years old. The channel focused on fashion, lifestyle and unboxings all delivered with a pastel aesthetic. The creator’s first name is  Alex and her charm, authenticity, and love for pastel colors have endeared her to a global audience.

On July 5, there was a post on Alex’s Instagram page, stating the content creator had passed away sometime in June. The post read:


View this post on Instagram


A post shared by Alex (@prettypastelplease)

“We come to you today with a devastating announcement. It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away. Her passing was sudden, unexpected and devastating to all who knew her.

This is a shock to us all, and her family and friends have requested privacy as they navigate their grief. We would ask that you respect their wishes – they appreciate all of your support but need time to heal in private.

A memorial will be posted on YouTube and here on Instagram in due course.

Thank you for understanding in this difficult time.

If you or anyone you know is affected by this news, please reach out for help. You are not alone. In Australia, you can contact Beyond Blue at 1300 22 46 36 for confidential, free counseling.”

The last time the youtube star posted on Instagram was 5 weeks ago when she revealed that she would be streaming on Twitch three times a week. Her last Youtube video was created in May; while, her last Twitch live stream was made June 25.

Alex’s PPP YouTube channel has grown to almost 700,000 followers since she started her videos in 2017. Her most popular video featured Alex only eating 7-11 food from Japan, for a week. This video  has received over 4 million views. In 2023, Alex reached a goal of uploading 1000 posts to Instagram.

The channel’s name (Pretty Pastel Please) reflects its focus on pastel-themed content, which includes clothing hauls, makeup tutorials, room decor, and various lifestyle vlogs. Alex’s love for pastel colors is evident in almost every video.



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A post shared by Alex (@prettypastelplease)

One of the primary attractions of Pretty Pastel Please was Alex’s fashion sense. She often showcased a mix of affordable and high-end fashion. Her try-on hauls and outfit ideas are popular among viewers looking for inspiration or wanting to discover new brands. Alex also frequently explores fashion trends from different parts of the world, especially from Japan and Korea.


Alex has addressed a few of her personal struggles on her vlogs. Roughly a year ago, she mentioned her and her husband were going through a divorce. Their marriage had fallen apart after they made a move from Sydney to Tasmania together.

She has also mentioned negative comments by online trolls. “I’ll admit it now, I don’t handle criticism well. I’m not cut out to handle reading negative things about myself,” she said in a post. She talked about how she could receive thousands of positive comments;but, she will remember the one person who said something negative.

Then, in 2022, the Youtuber announced she was diagnosed with ADHD and OCD. She talked about seeing a therapist to help her deal with her anxiety and stress.

Rest In Peace