Say goodbye to Johnson & Johnson’s talcum-based baby powder. The healthcare giant has just announced that they will be discontinuing their baby powder that contain talcum powder in both the United States as well as Canada.

The reason has to do with allegations that talcum powder can cause health issues. Specifically, there have been reports stating that asbestos can occur naturally in talc and could potentially be lurking in the baby powder. This has, of course, lessened demand for the product.

“Demand for talc-based Johnson’s Baby Powder in North America has been declining due in large part to changes in consumer habits and fueled by misinformation around the safety of the product and a constant barrage of litigation advertising,” Johnson & Johnson said in a statement.

While Johnson & Johnson say that they don’t believe this to be true, they say it doesn’t make sense to sell the product if there’s no demand for it, hence why they’re taking it off the shelves.

“Decades of scientific studies by medical experts around the world support the safety of our product,” the company said. “We will continue to vigorously defend the product, its safety, and the unfounded allegations against it and the company in the courtroom. All verdicts against the Company that have been through the appeals process have been overturned.”

This isn’t the first time that Johnson & Johnson had to get rid of one of their baby powders for possible traces of asbestos. Just last year, the company recalled around 33,000 bottles of baby powder in the U.S. after the Food and Drug Administration claimed the carcinogen was in one of the bottles that was purchased online.

After the recall, Johnson & Johnson also stated that they weren’t able to find any signs of possible asbestos.

To hear more about their recent decision to discontinue talc-based baby powder check out the video below.

Are you a Johnson & Johnson fan? Are you still using talc-based baby powder? Why or why not?