JLo Poses Naked On Her 53rd Birthday To Prove That Beauty Has No Expiration Date

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You might wonder: Does Jennifer Lopez age? The answer: No.

Sure, she just turned 53, but she looks incredible for her age. In fact, to prove that beauty has no expiration date, she decided to celebrate her 53rd year of life with a naked photo shoot. That’s right, she wore her birthday suit on her birthday, and posed nude.

The naked photos were for a good reason (other than showing off her perfect booty). JLo is expanding her business empire with a new launch of JLo Body by JLo Beauty.

“We already have some amazing products targeting tightening and firming for the face, so a product for the body that addressed those same issues was a natural next step for us,” Lopez said of the “JLo Body by JLo Beauty Firm + Flaunt Targeted Booty Balm,” the line’s debut product. “It was also the body part that our consumers wanted a targeted treatment for, and they couldn’t find it on the market.”

This product has been decades in the making—like even more JLo was JLo. She says that she grew up watching her mother struggle with cellulite and wished there was something she could do to help. “I remember her wishing that there was some magic formula that was just going to make it disappear,” she says. “And the truth is, we know that doesn’t exist.”

 

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However, JLo’s product, created using knowledge scientists, might be the closest thing to it. “Working with scientists, we have found that it really does improve the appearance of the skin,” she says.

The balm is made specifically for your arms, waist and thighs, and is guaranteed to make things look tighter and more toned. The secret formula? It contains pink pepperslim, which helps fade stretch marks; guarana seed extract, which makes things smooth; caffeine, which makes things look tight; peptides, which helps increase collagen production, and several hydrators such as squalene, shea butter and hyaluronic acid.. “We’re not just taking a random cream and slapping my name on it,” Lopez says. “It works.”

Lopez is a firm believer that practicing self-care, like taking care of your body, can lead to feeling confident in yourself—and that’s exactly why she feel sso comfortable and confident posing nude at the age she is.

“‘Beauty has no expiration date’ was always my personal mantra because I’m in a business where youth is glorified and people try to write, especially women, off at a certain time,” she says. “It’s like, ‘Oh, you’re done no more movies for you. We don’t want your music anymore.’ Growing up, I looked up to people like Diana Ross and Cher and Tina Turner, and they were in their 50s and they were beautiful and almost coming into their own at that time.”

Ultimately, her goal with the photos is to stop using age as a sticking point for what you look like. “I believe you can look and feel amazing and sexy at any age. I really dislike the phrase, ‘You look good for 40, or you look good for 30, you look good for 50.’ How about you just ‘you look good?’

What do you think of JLo’s photos?