Wendy’s Is Giving Their French Fries a Makeover To Help Them Better Withstand Drive-Thrus
There are a lot of things that have come out of COVID-19, one of those being more drive-thru orders at fast-food joints than ever before. And because of the uptick, the chain Wendy’s has come to the realization that their French fries, while delicious, don’t always hold up in a drive-thru the way they should.
The drive-thru fry debacle has been an issue for a long time. In fact, the franchise has begun to test new fry shapes over four years ago. But the increase in drive-thrus “accelerated the need for a better and more dependable fry,” Wendy’s said, so a new design has finally been picked. Four years later—and over 20 different designs later too—they’re all in agreement.
The new fires, called “Hot and Crispy fries,” have a thick and thin side—the thick side is made to keep heat in while the thinner side remains more crispy—and that means it’ll stay hot longer, plus not get as soggy after adding sauce to it. So the shape not only holds up better in drive-thrus, but it also works better for dipping—whether you’re a honey mustard or a frosty person.
“We know our customers want hot and crispy fries every time,” said Emily Kesser, Senior Specialist of Culinary and Innovation. “And then we add just a whisper of coating to really enhance that crispiness so that customers are getting that crispiness while they’re eating their sandwich because as you know, fries and burgers go great together and we want to make sure the fries are crispy throughout that experience.”
Of course, this was no simple task. Wendy’s doesn’t take change lightly. In fact, this is the first update they’ve given their fries in 11 years. The last update they did was back in 2010 when they decided to add sea salt.
“This is probably the most complex project I’ve worked on in my entire career. We took the route that was harder – but it was the right one for us. We were able to deliver a crispier fry, that is preferred nearly 2:1 over our biggest competitor McDonald’s,” stated Wendy’s VP of culinary innovations John Li in a release.
In addition to the updated fries, Wendy’s is also launching their delicious Big Bacon Cheddar Cheeseburger, which is the third addition to the Made to Crave lineup this year.
We can’t wait to see what these new fries are about! To learn more about the secret to the new look and design, check out the video below.
Have you noticed any issues with Wendy’s fries, especially after getting them from the drive-thru? How do you think Wendy’s new fry design sounds?