Vitaminwater Will Give $100,000 to the Person Who Can Ditch Their Smartphone for a Full Year

Personal question: could you say ‘goodbye’ to your beloved smartphone for an entire year? Yep, the mere idea of parting with our go-to, portable, high-tech accessory brings us into a panic attack, as well. This is because, for better or for worse, these devices have become compulsory for work, social life, and much more. Having said that, we are willing to bet that most of you would be willing to let go of the device for a calendar year if there were some cold, hard cash on the table. How does $100,000 sound?

Believe it or not, the aforementioned scenario isn’t meant to be a rhetorical one; Glaceau, the company that owns Vitaminwater, is willing to provide $100,000 to a winner who is willing to step up to the challenge. Here’s how to apply, according to the beverage-maker:

post a photo to Twitter or Instagram telling vitaminwater® why you need a break from your smartphone. what would you do with all that time? go wild, be out there, and wow us. make sure to include hashtags #nophoneforayear and #contest.

Basically, Vitaminwater wants you to show off your creativity in this short submission clip. Once all tagged submissions are received (by 1/8/19), the company will score each clip using the following criteria: creativity and originality (30%), cultural or brand relevance (30%), humor of submission (30%), and quality of submission (10%).

Once the winner is selected, they will then be given the opportunity to partake in the smartphone-free year. If the participant does, in fact, steer clear of their device for the entire 365 days, they will be rewarded with the 100K.

Sign. Us. Up. Six figures and a chance to regain our sanity? We’re there!

We can’t wait to hear your thoughts on this $100,000 Vitaminwater challenge. Could you ditch your phone for an entire year? What would be the hardest part about doing so? Do you plan on applying to this contest?