Green & Brown M&Ms Will Get a Makeover to Represent a More “Dynamic and Progressive World”
Most people know M&Ms as a delicious chocolate-coated candy that melts in your mouth, not in your hand (hello, old jingle!). But we also know (and love) that the candies come to life on the big screen. Let’s face it: M&M, owned by Mars Wrigley Confectionery division of Mars, Incorporated, is known for its clever commercials, featuring the six candy colors who come to life with varying personalities and looks.
The live M&Ms were first introduced back in 1954, with two talking, black and white M&M characters—one plain and one peanut—diving into a swimming pool full of chocolate. The crew has since grown into six lovable M&Ms. But now, it’s time for a bit of a change. Mars has noted that the M&Ms are getting a makeover for a “more dynamic, progressive world.”
The company explained that the changes are meant to bring a sense of belonging and community, as well as focusing more on the character’s “personalities, rather than their gender.”
At first glance, you may barely notice the changes. But once it’s explained, and with a bit of a closer eye, you can tell the kind of image the company is going for.
The green and brown M&Ms will specifically be made over to represent a more “dynamic and progressive world.”
The green M&M will forgo her iconic white heeled go-go boots (which she began wearing in 1997) for “cool, laid-back sneakers to reflect her effortless confidence.” In the past, she was deemed a little too sexy, especially for something as simple as an M&M. The green M&M will also be “better represented to reflect confidence and empowerment, as a strong female, and known for much more than her boots.”
Did my shoes really break the internet? pic.twitter.com/ZaisgZ9QYZ
— M&M’S (@mmschocolate) January 20, 2022
As for the brown M&M, she’ll become more friendly with the green M&M in order to set the stage for a “force supporting women.” Whereas in the past the two might’ve bickered toward each other, now they will be shown “together throwing shine and not shade,” the company said.
Additionally, a few other changes will go down, but they’re a bit more subtle. For example, the orange M&M, who portrays a funny, more anxious character, will now have his shoelaces tied to represent just how cautious he can be. As for the red M&M, who is known for being a little rude with his ‘tude, will get more of a kindness makeover, being nicer to the rest of the gang. The goal of the mascot changes is to show the importance of “self-expression and power of community.”
Watch Stephen Colbert break all the changes down for you in the hilarious video below!
What do you think of the new changes to the M&M clan?