IHOP Will Begin Serving Alcohol At Select Locations

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When we think of IHOP, we think of pancakes. After all, that’s what the “P” in IHOP stands for. Yet, having your pancakes with a side of eggs and bacon may not be enough. IHOP feels that some adult customers might like to see something else on the menu. We’re talking about alcohol.

While some of us prefer a cup of coffee or orange juice with our pancakes, others might like to have a beer, a glass of wine or perhaps a mimosa to start the day off right. Or perhaps to end the day in a sweet way by having pancakes for dinner. Breakfast is served all day at IHOP after all.

IHOP has decided to test out alcoholic beverages at a few of their locations. Currently only three locations offer the new “Bubbles, Wine & Brews” menu, but if it’s a hit, the menu will most likely be rolled out to more restaurants. Watch the video below for more details.

If you think you’ve seen alcohol on the menu at IHOP already, you’re not wrong. This is not the first time IHOP locations have offered alcoholic beverages. In 2018, a location in Phoenix was the very first non-airport IHOP location to sell alcohol. Since then, a few IHOP locations in Las Vegas and Los Angeles have also added adult beverages to their menus.

What makes the “Bubbles, Wine & Brews” menu different is that is a company-wide roll out instead of a decision made by a local franchise of the popular breakfast chain.

Jay Johns, IHOP’s president, explained why IHOP created the new menu. He said, “Our recent ‘Drinks and Dining Survey’ of Americans unveiled that 66 percent of our recent guests and 58 percent of our younger guests (ages 21 to 34) have been craving an alcoholic beverage to accompany some of their IHOP favorites.”

IHOP feels that the timing is right to launch the new menu now. Johns continued, “With dining out regularly returning to Americans’ routines across the country, it is the perfect time to launch this offering and gauge excitement from our guests about the new selections.”

The wine selections on the new menu include Barefoot Bubbly Brut, Barefoot Bubby Chardonnay, and Barefoot Cabernet Sauvignon. When it comes to beer, the new menu offers brands like Blue Moon, Bud Light and Corona. However, the menu might vary based on location with some locations offering addition wine and beer selections that are produced locally.

Are you looking forward to being able to have wine, beer or a mimosa with your pancakes at IHOP?