Heinz Has Released ‘Kranch’ — The Latest in Condiment Mash-Ups

Heinz has done it again. The brand, known for bottling ketchup and many other condiments, has recently taken a step back from the classic stuff and created a host of out-there combinations.

First, the brand introduced us to mayochup: a delicious combination of ketchup and mayonnaise, two of the most popular dips in the world.

Mayochup perfect for people who can’t figure out whether they want to use ketchup or mayo on their fries, burger, or hot dog, so instead of wasting time to comine them and find the perfect ratio, they’ve taken all the guesswork out for us.

And just recently this year Heinz debuted “Mayocue,” a combination of mayonnaise and barbecue sauce, as well as “Mayomust,” a mayonnaise and mustard sauce. As you can probably tell, these weren’t quite as popular as its Mayochup counterpart, but they still helped in bumping up the condiment game for the brand.

And now, Heinz has just come out with another brand new condiment for all dip lovers out there. And it might just be their best-sounding creation yet.

When Heinz put out a query on Twitter about guessing what their next flavor mash-up would be, people got really creative. Just some of the thoughts included “mayosriacha,” “mayorelish,” and even “mayopole syrup.”

But, spoiler alert, people: They’re over the mayo! The new flavor is called “Kranch,” and it’s combining the familiar tomato flavor of ketchup with the cool, zesty taste of ranch and a “special blend of spices.”

“When we launched Mayochup, Mayomust, and Mayocue, our fans speculated on social media what they thought the next condiment mash-up should be—the tweets were pouring in! said Dalia Adler, Associate Director of Marketing for Heinz, in a statement. “Inspired by our fans’ ideas, our new Kranch sauce is a blend of ketchup and ranch that will completely change your condiment game this summer.”

The new sauce is rolling out to stores nationwide through the month of April and will run you $3.49 a bottle. And we think that’s probably going to be worth every penny.

This sauce is perfect for pretty much anything you put ketchup or ranch on—it’ll just enhance the flavors even more than ever before. From chicken fingers to even pizza crust, the opportunities are endless.

Not sure about this flavor? Right now, you can enter to win 100 bottles of the new sauce, so you can try it before you buy it. Just respond to their latest tweet including the hashtag #KlaimMyKranch and #sweeps.

The response to Kranch has been pretty positive so far. “Been waiting years for this!’ someone wrote on Twitter.

“I love ranch. I love ketchup. Put them together and I might love them more,” someone else wrote.

“Bring on the avalanche of Kranch, baby,” someone else tweeted to the brand.

We couldn’t agree more—bring on the Kranch!

To hear more about Heinz’s new condiment Kranch, check out the video below.

What do you think of Kranch? Do you think this is something you might enjoy? Will you be purchasing your own bottle once it hits your grocery store?