It has been more than a month since Prince Harry and Meghan Markle have been seen in public together. That fact that stirred up rumors that their may be trouble in the couple’s marriage; however, one PR expert thinks there’s a much different reason for the separate public appearances.

Ed Coram James told GB News that it all has to do with branding. He explained, “Since their marriage, Harry and Meghan have had a distinct brand. That brand is based on a duo. Call it ‘Harry and Meghan’, call it ‘the Sussexes’, call it whatever you like. The fact is that for years they have become synonymous with one another.”

That brand as a duo may have worked for the couple for awhile, but now, James believes the couple is trying to break away from what he feels has become a “toxic” brand. He explained, “Since the famous Oprah interview, in which they took a simmering disagreement between themselves and the rest of the Royal Family and essentially declared all-out-war, that brand has been steadily becoming more toxic and thus commercially untenable to the point where not that many major brands are going to be rushing to write them a large cheque based on their brand value.”

James believes that Harry and Meghan are trying to separate themselves with “toxic” brand they created as a duo and focus on individual brands that are more marketable. He said, “When combined, the Sussexes brand is, from a PR perspective, toxic. But, when separate, they have a genuine chance of creating an entirely separate brand, with completely different labels.”

According to another source who spoke to GB News, Markle is tired of the rumors about marital problems being the reason she and Harry have not been spotted in public together recently. The source said, “She has really felt the strain in recent weeks, and with all the speculation surrounding her and Harry and their marriage. They haven’t done themselves any favours by doing so many separate events but this is what they have decided to do as it works best for them at the moment as a couple and they both feel they can shine at events that are close to their hearts.”

While there may not be marital problems between Harry and Meghan and the separate appearances may be all about branding, royal biographer Hugo Vickers believes that Meghan will eventually “dump” Harry. See why he believes that in the video below.

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