Gerber Has Launched a Photo Search to Find Their Next ‘Spokesbaby’


How old were you when you got your first job? Unless you were a child actor, delivered newspapers, or had a lemonade stand, your first real job probably wasn’t until your teenage years.

If you have a baby or toddler who can’t wait that long and wants an opportunity to not only make a difference at a large, established brand but also become the face of the company, read on. Gerber has the opportunity your little one is looking for.

Since 2010, Gerber has had an annual photo contest to select a Spokesbaby for the company. This year’s contest has just launched, and children between the ages of birth and 4 years old are eligible to apply. Of course, children that young aren’t the best with computers yet, so it’s wise for the child’s parent to fill out that application on their behalf.

According to Gerber, the ideal candidate will “have a playful smile that can light up any room” and “an irresistible giggle.” In order to show Gerber your baby’s smile and giggle, parents can upload photos and videos of their child and write a short description about “how your baby has inspired smiles and laughter over the past year.”

The Spokesbaby winner will receive $25,000 plus other “surprises.” Gerber will also donate a matching $25,000 to March of Dimes to support their maternal and infant health programs.

In addition to the prize money, the Spokesbaby will also be featured on Gerber’s social media accounts and marketing campaigns. The baby or toddler will also be an official taste tester for the brand.

The contest runs from April 4, 2022 through April 14, 2022 at 11:59pm Eastern Time. Photos and videos that are included in the application should be taken within that time frame. Parents of toddlers, resist the urge to pull out old baby photos.

The winner will replace the 2021 Spokesbaby winner, Zane Kahin. He won the coveted job at the age of just 4.5 months. His birth was a true miracle. He was born in February 2021 after his mother’s battle with breast cancer. According to Gerber, “Zane is a little comedian – he loves to crack himself up and even wakes up laughing.”

Is your baby or toddler ready to fill Zane’s shoes? If so, you can apply for the 2022 Spokesbaby position here.

Do you know someone whose baby would make a perfect Gerber Spokesbaby? If your child won the Spokesbaby contest, how would you use the $25,000 prize? Would you save it for your child’s future, or would you use it to pay for something now?