TikTok Fitness Influencer Facing Lawsuit Over Using Her Platform To Mislead Followers
Social media influencer Brittany Dawn Davis is currently being sued by the state of Texas for misleading her customers in her fitness-inspired space. Her content, focused around eating well and working out, has been deceiving for people who’ve followed her, and has especially hurt people with eating disorders or those who have unhealthy relationships with food and fitness.
The lawsuit was filed on February 1, 2022, but her deceptions date back to 2014, when she began selling online fitness packages to her followers. She marketed the packages as personalized fitness coaching and nutritional guidance—but the truth of the matter was, the documents weren’t customized at all.
Followers paid up to $300 for packages for three months of coaching that were not personalized to their needs, as promised. In fact, customers never received any personalized sessions at all. The most they got was a simple text or email reading something generic like “That’s my girl,” “You’re killing it,” or “You’ve got this babe!”
Complaints surrounded Davis in 2019. At the time, she did issue a public apology about what she’s done. “I jumped into an industry that had no instruction manual,” she stated. “I’m basically going through uncharted territory and I’m doing the best that I can to the best of my ability.”
Davis’ content has since then shifted from fitspiration to Chistrian preaching, where she now offers religious retreats.
The attorney general states that Davis “largely ignored consumer complaints,” including from one “who almost passed out from inadequate nutrition.” According to the lawsuit, one client shared, “the main reason I chose her [Ms. Davis] out of all the coaches out there was specifically that she advertised herself as an ‘eating disorder soldier.’” This client in particular suffered from anorexia and weighed less than 80 pounds at one point in her life.
Another customer who was mislead was Kelly Evans, who says she was desperate to do something to feel good about herself. Believing she could overcome her body image issues, she signed up for Davis’ coaching.
However, she realized that Davis had her consuming a dangerous amount of food—less than that of a child’s normal diet. “It was terrible, mind blowing, dangerous advice,” she said.
You can hear more from Evans, as well as more on Davis’ lawsuit, in the Good Morning America segment below.
Do you follow Brittany Dawn Davis, or did at some point? Did you have any idea she was misleading her customers, or know anyone who fell victim to her deceptions?